By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of winning a sale. In today's hectic organization world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the unique
B2B Marketing - Interview with Mark Donnigan
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances